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Date: 25.10.2017

Beauty Queen (1953)

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The event was broadcast for black and white television by the BBC and was also recorded on colour film. Parts of the procession were also televised in colour as an experiment but the transmission was only viewed publicly by the children and staff of the Hospital for Sick Children in Great Ormonde Street, London.

Planning for the event took over 16 months, so there was plenty of time to make sure that everything was in order, including the make-up the Queen and her Ladies-in-Waiting were to wear on the day.

This was entrusted to Thelma Holland, the director of the London salon of Cyclax, a well-established English cosmetic company. Jules Henri Joerin of the London firm Emile. After receiving Cyclax training in London in , she returned to Australia and travelled the country as the Australian demonstrator for Cyclax before returning to London in to join the London salon in South Molton Street. In , Thelma had approached Queen Elizabeth — later the Queen Mother — about providing cosmetic advice to the two young princesses, Elizabeth and Margaret Rose.

When the Queen agreed, Thelma became the cosmetician and beauty adviser to the royal household and was entrusted with the royal complexion. Cyclax The relationship between Elizabeth and Cyclax was a good fit. With her dark brows, blue eyes and clear, creamy skin, she did not need to use a lot of make-up and generally limited herself to a powder base, a little face powder and a pink-toned lipstick.

Elizabeth follows the rule of understatement in makeup says Mrs. Holland—A safe rule for everyone. In general she likes pinky tones in lipstick and cosmetics, having learned early on in life that pink is the most flattering tone for practically all women. She does not go in for heavy eye makeup, since her lashes and brows are naturally dark and well shaped, and her blue eyes are one of her most attractive feature.

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Milwaukee Sentinel, , p. Six months of testing and preparation went into the perfecting of beauty techniques for the coronation, Mrs. Two young women who had coloring similar to that of the queen were used in testing various shades of lipsticks, make-up foundations and powder.

The Kansas City Times, , p. She had to look her best for the crowds that lined the streets to see the state procession but also photograph well for black-and-white television and colour film. In addition, the make-up had to perform in three types of lighting: As there was only one brief break in the ceremony just before the Queen returned to the palace, the make-up also had to remain in place for up to four hours without retouching — the Abbey service alone ran for just over three hours — and for most of the day without being reapplied.

The coronation was a religious event with one part, the anointing, considered so sacrosanct that it was not filmed or broadcast. Given this, the Queen considered that make-up should be kept to the minimum needed for broadcasting and filming.

She wants to be herself … None of this movie star stuff — although she appreciates that some special touches are necessary for photographic purposes. Petersburg Times, Florida, June 2, , p. It was a good policy as it meant that official photographs of the Queen would be less likely to date.

Considering the length of the ceremony and the state processions before and after the service, it was agreed that Elizabeth would wear a liquid foundation as it would last longer than a cream. Given the Cyclax range at the time this would suggest that the Queen used some version of Cyclax GlamOtint covered with a light dusting of Cyclax loose or compressed powder.

The velvet used in the robe was hand-woven from silk grown on an English silk-farm situated in Lullingstone Castle, Kent. Some had their eyebrows darkened and all wore lipstick to ensure they looked their best when filmed. Looking at photographs of the event it is clear that the Queen and Thelma Holland chose well. The Cyclax make-up held up for the entire ceremony and the Queen looked radiant for the whole day. The pictorial record of the coronation. Elizabeth will wear little makeup, but this must last for many hours.

Petersburg Times, Florida, p. The Milwaukee Sentinel, p.

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Queen Elizabeth to get proper lipstick shade. Sydney Morning Herald, p 9. Too much adornment mars attractiveness. The Kansas City Times, p. She does not seem to be wearing any eye make-up. The first newsreel of the coronation sets off for North America. The basic components of the coronation make-up. If you liked this, share it!