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The first half of a morning program is typically targeted at those preparing to commute to work with a focus on hard news segments; often featuring updates on major stories that occurred overnight or during the previous day, political news and interviews, reports on business and sport-related headlines, weather forecasts either on a national or regional basis , and traffic reports generally common with locally produced morning shows on terrestrial television stations serving more densely populated cities, though this has begun to filter down to smaller markets as traffic sensor networks have spread further into smaller communities.
Later in the program, segments will typically begin to target a dominantly female demographic with a focus on " soft news ", such as human-interest, lifestyle and entertainment stories. Morning programs that air across national networks may offer a break for local stations or affiliates to air a brief news update segment during the show, which typically consists of a recap of major local news headlines, along with weather and, in some areas, traffic reports.
In the United States, some morning shows also allow local affiliates to incorporate a short local forecast into a national weather segment — a list of forecasts for major U. In the event of an urgent catastrophic news story, these shows will go live coast to coast.
The network abandoned the morning show in From the late s throughout the s, the CBS Morning News aired as a straight one-hour morning newscast that had a high rate of turnover among its anchors.
It was not until that Captain Kangaroo ended its run on weekdays before ending altogether in , allowing CBS to expand its morning show to a full two hours. However, the high rate of turnover among anchors returned.
1992 in British television - Wikipedia
An ill-fated comedic revamp of the show, The Morning Program, debuted in This Morning was eventually cancelled 12 years later, being replaced by The Early Show in ; The Early Show, in turn, ceded to the new version of CBS This Morning this time featuring a format focused more on hard news and interviews, excising lifestyle and infotainement segments in January ABC was a latecomer to the morning show competition.
Instead of carrying a national show, it instead adopted the AM franchise introduced by many of its local stations in GMA has traditionally run in second place ahead of CBS but behind Today , but has surpassed Today in the ratings a few times in its history first in the early s, then from the late s to the mid s and again regularly since Since the s, Live!
The CW and before that, its co-predecessor The WB carried The Daily Buzz for its small-market cable- and multicast-only affiliate group as well as its mainly cable-only predecessor from to , in lieu of a national program; that program was also mainly syndicated to affiliates of The CW and MyNetworkTV and predecessors The WB and UPN as well as several independent stations until its abrupt cancellation in April A few of the major Spanish language broadcast networks also produce morning shows, which are often more festive in format.
Get Up , and became a formidable competitor to its longer established rival following a format retooling.
Cable news outlets have adopted the morning show format as well. The Weather Channel originally has long featured forecast programs with a primary emphasis on business travelers and work commuters including WeatherScope AM , Weather Center AM and Your Weather Today ; however with its shift toward a mix of weather and infotaiment programs, it has begun featuring personality-driven morning shows: Entertainment channels such as VH1 and E!
Breakfast Television (TV Series 1992– ) - IMDb
Local television stations began producing their own morning shows in the s, most of which mirrored the format of their network counterparts, mixing news and weather segments with talk and lifestyle features; stations in many mid-sized and smaller markets with heavy rural populations also produced farm reports, featuring stories about people and events in rural communities, mercantile exchange data from the previous day and weather forecasts tailored to farmers although the number of these programs have dwindled on the local level since the s, two such programs still exist in national syndication, the weekdaily AgDay and the weekend-only U.
More traditional local newscasts began taking hold in morning timeslots mainly on stations that maintain their own news departments in the late s and early s. These programs began as half-hour or one-hour local newscasts that aired immediately before the national shows. However, since that time, they have slowly expanded, either by pushing an earlier start time or by adding additional hours on other stations that are owned, managed or which outsource their local news content to that station, thereby competing with the network shows.
Beginning in the early s, stations began experimenting with 4: Some locally produced morning shows that utilize a mainly infotainment format still exist, most prominently among some large and mid-market stations owned by the E. After a nine-week trial-run in on the regional television station Yorkshire Television , the Independent Broadcasting Authority considered breakfast television so important that it created an entire franchise for the genre, becoming the only national independent television franchise other than news service ITN.
This franchise was awarded to TV-am , a breakfast-television station. TV-am, with Good Morning Britain as its flagship programme, launched just two weeks later on 1 February.
However, it eventually flourished only to lose its licence in , after being outbid by GMTV. ITV experienced major trouble with the slot as well; Daybreak was eventually cancelled in due to low ratings and was replaced by Good Morning Britain on 28 April Ratings for the new show, while still in its early existence, have been poor.